Krista

- Krista Goon is the co-founder and managing partner of Redbox Studio, a website solutions and web consultancy firm based on the island of Penang, in Malaysia.

She manages the communications and public relations areas of the business through frequent article contribution, networking and marketing endeavours, both offline and online. She brings to Redbox Studio a range of experiences from her seven years working in advertising, corporate communications and web content management. Redbox Studio was started by her husband in 1998 as a SOHO. Today, Redbox Studio has its office on the beautiful campus of Universiti Sains Malaysia as it is now a consulting partner for Universiti Sains Malaysia's School of Arts (for their web design programme).

Krista's passion is in women's issues. She had been actively helping non-government organisations (NGO) in Penang during her undergraduate days such as the Penang Women's Consultative Council produce newsletters. She has written for Reader's Digest magazine and at present, contributes to websites such as ThingsAsian.com and EzineArticles.com . Previously, she has been a kindergarten teacher, an advertising executive, a copywriter, a corporate communications manager and a web portal content editor.

Since 2003, she has been an avid blogger at her own blog at www.MayaKirana.com , writing about what she sees as the mundane, maniacal and misinterpreted slices of everyday life. Besides blogging, she loves reading, practises yoga and Qi gong and when she finds time, plays with her adopted stray, Margaret.

Krista has been featured in eHomemakers.net, a Malaysian cyberplatform for women who wish to work from home. She was also featured in the July 2005 edition of Malaysian Women's Weekly magazine and in a publication of Penita which is a Malaysian NGO working for the betterment of women. Krista is also a member of the National Association of Women Entrepreneurs Malaysia (NAWEM). Locally, she is passionate about networking with other women entrepreneurs and in July 2006, she co-founded WomenBizSENSE., a business women's networking group in Penang. Besides local endeavours to promote entrepreneurship and business, she is working closely with Vienna Hub , a cluster of high potential international firms based in Vienna, Austria. She is also writing an e-book on web design with a friend in Washington DC.

Her goal is to start a foundation to help children with creative thinking, using art, magic and language. In addition, she wants to use her life experiences and knowledge to help inspire young women to become entrepreneurs.

"To succeed in today's IT world, I believe you need lots of passion and enthusiasm for what you do. Curiosity about the world, a desire to see beyond today and a mad intensity to contribute to the world will help you succeed. IT does break down barriers and makes other people more accessible to everyone with a computer and an Internet line! But having said that, at best, IT is a tool for humans to reach out to other humans. We go online to find someone to listen to us, to share ideas and to show us the joys of living!"